source: Brand Republic
by Nikki Sandison and Daniel Farey-Jones, Brand Republic 16-Mar-09, 11:25
LONDON - BBC One adaptation 'The No.1 Ladies' Detective Agency' returned for a six-part series following its successful pilot last Easter, with 5.2m viewers tuning in last night, but the series debut was handily beaten by ITV1's 'Dancing On Ice' skate-off, according to unofficial overnight figures.
Botswana's first lady detective Mma Precious Ramotswe, who uses her understanding of human nature rather than any forensic knowledge to solve mysteries, pulled in a 20.3% share of the 9pm-10pm audience for BBC One.
Based on Alexander McCall Smith's novels, the series stars Jill Scott as Mma Ramotswe and Desmond Dube as her irrepressible hairdressing neighbour BK.
Earlier in the evening, the series finale of 'Lark Rise to Candleford', which saw postman Thomas Brown finally marry his timid bride Miss Ellison, netted 5.8m viewers and a 21.5% share of the 8pm-9pm audience for BBC One.
ITV1's 'Dancing On Ice' ruled Sunday's night's ratings once again, attracting 9.2m viewers and a 36.6% share of the 7.15pm to 8pm audience for its first show of [continue reading]
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I have been to Botswana and was asked why Jill Scott was picked as she is no where near the definition of "traditionally built" by Botswana standards. I replied that we do not do "traditionally built" on TV in the United States, especially of the character is attractive and smart. They didn't like hearing that.
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