Botswana: Mma-Ramotswe gets warm reception

source: Botswana Press Agency
14 April, 2008

GABORONE - The much talked about movie No.1 Ladies Detective Agency popularly known as Mma-Ramotswe has already generated more than P18 million since its first premiere in London, UK, on March 14 this year, says Minister of Environment, Wildlife and Tourism Mr Kitso Mokaila.

Speaking at the first screening of the movie locally, Mr Mokaila said the television adapted movie, based on the series of books by the Scottish author, Alexander Mc Call Smith, is a significant effort by the government in its quest to sell the country internationally.

He said the movie, which tells a story about Botswana and the Batswana culture and values through humor has so far not disappointed.

Mr Mokaila said the media reviews that have followed the London premiering have been phenomenal.

He said positive testimonies from the international stars that participated in the movie, among them the lead actress Jill Scott have sold Botswana to the international market.

The Minister said the movie scored yet another achievement during Easter Sunday by attracting more than six million viewers on the UK local channel BBC 1 BBC producers acknowledged that this was the biggest television show over the Easter weekend, he said.

He said for the local market negotiations are at an advanced stage for a [continue reading]